Boxing TKO2020

Lifestyle Fashion Photography Advertising Campaign Test

It has been too long since we have had a chance to collaborate with some of our favorite collaborators and new collaborators to work on a self-produced test shoot. This project was just a good excuse to get together with other creatives to make cool stuff for everyone’s portfolio. No client. No $. It gives us a chance to build relationships, develop teamwork, push each other, and raise each other up. The images were created in a cinematic style for moody dramatic feel.

Natalie and Jason came up with a concept, and then she got the right people in the right place at the right time. We were going for a cinematic streetwear / sportswear fashion campaign.

Producer: Natalie Hales: Wild Dingo | Wardrobe: Ray C’Mone | Makeup: Bee Wade | Hair: Kevin Thomas Freiberg

Talent: Ursula Wiedmann, Mia Pistone & Asia Ferguson

Keep reading for photography nerd talk. This is Jason talking, and this is not a sponsored post.

Are you familiar with anamorphic lenses? They have been used in movies for decades, and have a very specific look. There are only a few companies that make them, they are very expensive, and they are all manual focus. Now, a brand called Siriu has created more affordable anamorphic lenses that mount directly to Sony’s e-mount system. It is a crop sensor lens shot on a full frame camera. I could have changed the camera settings to aps-c mode and had a smaller image. I liked the vignetting, rounded edge, and framing that the un-cropped image provided, so I shot it the “wrong” way.

To my knowledge I have never seen an anamorphic lens used in still photography, and I love the results.

Below is the image as it is captured in camera. The lens has a 1.33 stretch factor. That means that you stretch the width of landscape images by a multiple of 1.33.