HALES VIDEO & PHOTO DIRECTOR PRODUCTION
Commercial Direction | Advertising Photography | Production Services
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Hales Photo-Molson Coors advertising photography miller lite commercial photography atlanta product photographer lifestyle campaign production-atlanta photography editorial marketing photographer georgia beer georgia-102.jpg

MOLSON COORS | Hales Photo | Atlanta Commercial Photography Advertising Campaign Production

A few selects from product focused lifestyle commercial advertising campaign with Molson Coors Beverage Company. Images will be used for marketing materials and marketing collateral from print to digital. The composited images and other photos were filmed during the coronavirus pandemic with client and agency reps off set. The photoshoot came together nicely and fit with the creative direction and branding of Molson Coors.

Molson Coors

Lifestyle Product Advertising Campaign

During the crazy summer of 2020 Molson Coors asked us to collaborate on a lifestyle advertising photography production to feature different combinations of products for a digital and point of sale campaign. The “winter” component to the campaign launched late in 2020. The “summer” component launched in early 2021.

This was a challenging project for a number of reasons. Challenging is our favorite kind of project. Clients were remote in multiple locations. Agency was remote in multiple locations. There were multiple video conferences happening, and we were live streaming images in real time.

The concept was to shoot the lifestyle element (folks chilling in living room) and the product element (hand pulling drink from ice chest) of the photos on location in scene. The agency wanted flexibility in moving the product element, and we wanted to make sure that the lighting, color, scale, and angle were captured correctly. You can see the breakdown below. I think there were four images of the lifestyle element and four complimentary product images for the winter campaign.

Hales Photo-Molson Coors advertising photography miller lite commercial photography atlanta product photographer lifestyle campaign production-atlanta photography editorial marketing photographer georgia beer georgia-002.png
Hales Photo-Molson Coors advertising photography miller lite commercial photography atlanta product photographer lifestyle campaign production-atlanta photography editorial marketing photographer georgia beer georgia-003.png

Here is the cast and most of the crew. Thank you guys!

Client: Molson Coors Beverage Company

Agency: Arc Worldwide

Production: Wild Dingo