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NEW YEAR'S EVE PARTY 2025 | hales photo atlanta commercial advertising photography production

Welcome to our latest concept shoot, a visual toast to the thrill of New Year’s Eve. Shot in a New York loft setting, this series captures the electric atmosphere of a party among friends, with a lofi flash film aesthetic that evokes both nostalgia and edge. The glimmer of sequins, the spontaneity of candid laughter, and the vibrant energy of friends embracing the moment set the tone for a timeless celebration.

This project blends the raw intimacy of film photography with the sleek sophistication of urban style. Every frame tells a story, from glittering midnight cheers to quiet moments that pulse with understated glamour. Explore the gallery and step into a night where fashion meets authenticity, and each photo becomes a time capsule of New Year’s Eve in its purest, most cinematic form.

Bring on all of the cocktails and confetti because we’re about to party like it’s the end of the year.

This is the shoot for all of those times that you just want to put on all of the sparkles and let your hair down. We dreamed up a concept of 20-30 somethings partying it up for NYE at their confetti filled house party in a loft style apartment. In a fun turn of events Natalie got to be the creative lead and co-director for this shoot and we partnered with an amazing producer as well as top tier wardrobe, props and hair and makeup stylists. We wanted to show off a new style of shooting that adds a new dimension to our portfolio. On camera flash and lots of grain was the initial idea which we paired with some off camera lighting, gelled with purple here and there for a fun pop of color, then we finished it off with a lo-fi color grade for a final look we are loving.

a picture of friends enjoying drinks dancing in a pile of confetti surrounded by baloons and a disco ball at a party on new year's eve 2025 - commercial advertising lifestyle photography production
a picture of a friend enjoying drinks laying in a pile of confetti surrounded by baloons and a disco ball at a party on new year's eve 2025 - commercial advertising lifestyle photography production
a picture of a friend enjoying drinks dancing in a pile of confetti surrounded by balloons and a disco ball at a party on new year's eve 2025 - commercial advertising lifestyle photography production
a picture of a friend enjoying drinks and a game of cards in a pile of confetti surrounded by balloons and a disco ball at a party on new year's eve 2025 - commercial advertising lifestyle photography production
a picture of friends enjoying drinks dancing in a pile of confetti surrounded by balloons and a disco ball at a party on new year's eve 2025 - commercial advertising lifestyle photography production
a picture of friends enjoying drinks dancing in a pile of confetti surrounded by balloons and a disco ball at a party on new year's eve 2025 - commercial advertising lifestyle photography production

Producer: Kyle Smith Adams

Creative Direction: Natalie Hales

Wardrobe: Hannah Johnson

Prop and food: Jabe Mabrey

Hair and Makeup: Emily Juarez