UPS

Global Commercial Advertising Campaign

Producer: Natalie Hales @ Wild Dingo | Director & Photographer: Jason Hales

UPS has set the standard by serving the logistical needs of customers and offering excellence in all that they do. Naturally, we had to match that standard by going above and beyond with this global campaign.

UPS asked us to produce and photograph a campaign where they wanted to feature small businesses, from home based start-ups to locally owned favorites. Not only did they want to feature a range of types and sizes of small businesses, but they also wanted to feature a range of cultures/regions across the globe. Working closely with the client, we came up with the creative concepts you see here. From a Carribean home based online vinyl store to an architecture firm in the United Arab Emirates, each scene had a spin that would change everything but the talent to create a North American version of each concept.

We collaborated with Wild Dingo to creatively plan and produce a way to deliver on all of these marks. Thanks to Matchstic for bringing us all together.

Take a trip around the world checking out a few of our favorites from this shoot.