Coca-Cola x NASCAR

2024 Season Commercial Advertising Campaigns

Producer: Natalie Hales, Wild Dingo | Director & Photographer: Jason Hales | Standee Photographer: Todd Burandt

For the 4th year in a row we were asked to shoot with Coca-Cola’s NASCAR family of drivers. It’s a huge compliment to be asked to shoot 1 campaign and absolutely incredible to be asked back again year after year.

So we headed up to Charlotte, NC 2 different times in 2023 to meet up with these guys and make some campaign images for the 2024 season come to life. These drivers are so fun to work with. They come ready to shoot and at this point we’ve even got some memories of past years to joke with them about.

The biggest challenge with this project is shooting with the same people in the same location each time but making it look different than year’s past, but not too different because the client likes the consistency. Each time we shoot with them we try to level up the directing, the lighting and the prop arrangement to try to out do what we did before. Here is a compilation from 2 sessions with did with them for the 2023 and 2024 racing seasons.